Turn Passers-by Into
Paying Customers
10 million businesses advertise on Meta, and until now not one of them could buy your screens. FameCake makes your digital out-of-home as easy to book as a social post, fills your unsold slots with brand-new local advertisers, and pays you in days, not months, with next to no work from you.
How we do it
The same audience as Meta. A fraction of the advertisers.
Digital out-of-home reaches as many people as Meta, yet only a tiny number of businesses have ever run an ad on it. We turn that audience into your advertisers.
10 million businesses already buy ads online. Barely 2% have ever bought out-of-home.
Same audience: billions of people every month*. The 10 million are on Meta because buying takes minutes. FameCake makes your screens just as easy to buy, so all of them can buy you too.
The Industry Agrees
"The future growth of OOH depends on accessibility. Making the medium easy to buy is crucial to unlocking smaller and mid-sized advertisers."
"I still believe if you can buy a campaign on social and search at 11 o'clock at night on a kitchen table, and you can't do the same in OOH, they will go elsewhere."
We Turn Passers-by Into Paying Customers
Found Money
You're paid for slots that earn £0 today. It's pure upside on inventory you were never selling.
Zero Risk
No cost, no lock-in, no exclusivity. FameCake never undercuts your direct or programmatic sales.
Zero Work
We win the advertiser, build the ad, take payment and run it. No pitching, invoicing or chasing.
Live in 5 Minutes
Add one tag to your loop and your screens are open for business. That's the whole setup.
The engine behind every booking
An automated operation does the whole job
Scout
Wins the advertiser through search, social, vouchers, referrals and demand integrations.
We pay: marketingStudio
Produces, resizes and refreshes the advertiser's creative for your format.
We pay: AIWarden
Screens every ad for content, brand safety and suitability before it plays.
We pay: AITeller
Collects the card and manages chargebacks and reconciliation.
We pay: payment opsLedger
Sends you a self-billed invoice with VAT worked out. No invoices to raise.
We pay: finance opsConcierge
Handles the advertiser's questions and changes so you never field a ticket.
We pay: supportWatchtower
Monitors your screens around the clock and flags any that drop out.
We pay: infrastructureReporter
Proves the plays back to the advertiser so they book again.
We pay: platformYour numbers
What are you leaving on the table?
Work it out for one screen, then set how many you have. Every figure is yours to change.
what lands with you per play, in pence or cents
holds up to 6 advertisers per screen · min 1-in-12 to operate
typical people who see one screen each day
out of 6 that fit, with FameCake winning them for you
work out one, then multiply
Revenue you're not earning
£4,927,500
every year
You'd only need to convert 0.10% of the people who pass each screen.
Based on 10-second slots, with 90 plays per advertiser each day. Give us a bigger slot and FameCake expands automatically to fill it.
Imagine earning that with zero work and no risk.
Add One Tag. Then Get Paid.
Add the FameCake Slot
Drop our player into a 1-in-12 slot in your loop. Takes 5 minutes, works with any digital screen system, and your screens list themselves automatically.
We Bring the Advertisers
Local businesses find and book your screens through FameCake. We build and check every ad, and you can track each booking in your dashboard.
Get Paid
That's the last thing you do. We pay you automatically within days of each booking finishing, self-billed. No invoice from you.
Want the final say on creative? You've got it.
Approval is optional. Most owners leave it to our automated checks, but you can switch on manual approval for anything that runs on your screens.
How we compare with programmatic
Same money. Half the work. A customer you'd never get.
Programmatic pays about the same, but the effort is yours and the customer isn't new.
You earn, but you still do the work
- Pitch and package your inventory to agencies
- Approve every piece of creative by hand
- Raise the invoices, then reconcile and chase them
- Wait 60 to 90 days to be paid
...and it's demand from advertisers you already serve.
You earn the same, and do none of it
- We find, pitch and win the advertiser
- We build and check every ad; approval is optional and your call
- We self-bill and route the money, no invoice from you
- You're paid within days, up to 10× faster
...and it's a brand-new advertiser you could never have reached.
Same money. None of the work, new demand, paid 10× faster.
Ready to Start Earning?
Add one tag and let new local advertisers fill the time you're not selling. Apply in two minutes. We review every application by hand, usually within one working day.
Apply Now* Advertiser counts come from Jean-François Decaux, Co-CEO of JCDecaux, at the WOO Global Congress 2026: Meta at roughly 10 million advertisers, out-of-home at roughly 200,000. The audience figure is an approximation based on global urban population. Calculator figures are illustrative: net earnings per play depend on your agreement with FameCake, which funds marketing, creative, AI, payment, support and platform costs. The calculator assumes 10-second slots and 90 plays per advertiser per screen each day; a minimum 1-in-12 slot is required and FameCake expands automatically into any larger slot you dedicate. Payout timing allows for refunds and is typical, not guaranteed. Figures exclude VAT where applicable.